Sales and distribution highlights
Bellevue has an established client network in its three core markets of Switzerland, Germany and the United Kingdom, augmented by operations in its strategic secondary markets of Austria, the Benelux, Spain and, most recently, with the new subsidiary in Singapore. Investor demand in the targeted European markets was weak in 2024, especially for specialized healthcare investment vehicles. This is attributed to a challenging market environment as well as persisting political and economic uncertainty.
Expansion of Bellevue’s distribution power
We continued to strengthen our sales team in Switzerland so we can address the specific needs of our domestic clientele even better.
A new key client coverage function was introduced to further enhance Bellevue’s key account management, helping clients to take full advantage of the entire range of Bellevue’s services. This new function serves as a single point of contact that pools our company-wide expertise and enables us to offer exclusive solutions of the utmost quality.
The ongoing refinement of our CRM capabilities and the integration of a marketing tool are strategic investments in our digital infrastructure. The ultimate aim – optimal client engagement – will increase the efficiency of our marketing and sales processes, improve one-on-one communications and lead to better data-driven decisions.
International expansion and diversification
A core element of Bellevue’s business strategy is the steady expansion of its international presence. Switzerland, Germany and the United Kingdom are Bellevue’s core markets and are covered by dedicated country teams. These three markets account for the bulk of Bellevue’s total assets under management. The importance of Spain has grown in recent years thanks to successful collaboration with a local partner and the country is now Bellevue’s fourth-largest market.
Bellevue’s sales and distribution activities in its domestic market were intensified, especially in the French- and Italian-speaking parts of the country. The organizational structure of the sales and distribution team for Germany was modified, allowing it to engage more closely with all relevant client segments. In 2024 the team shifted its focus towards local savings and cooperative banks. Bellevue has a stable client base in Austria with growth potential and continues to build up its market presence in the Benelux. The United Kingdom was an attractive market for the investment companies BB Biotech AG and Bellevue Healthcare Trust in past years, but this was not the case in 2024, especially for Bellevue Healthcare Trust. However, signs of a change for the better in the healthcare sector have been observed early in 2025 and this could benefit BB Biotech AG in particular.
Regional breakdown
Local subsidiary established in Singapore
In keeping with its growth strategy, Bellevue is selectively developing new markets and client groups to enhance its operating efficiency and expand its international reach. In this context, a new sales and distribution company was established in Singapore to cover local markets, with a focus on Singapore and Hong Kong. Bellevue’s Singapore office is primarily targeting professional investors such as banks, asset managers and family offices. This local presence attests to the region’s strategic importance and growth potential. Management plans to gradually expand its existing Asia team.